The Kleenex portfolio was in need of a complete overhaul – poor shelf presence, combined with an outdated design language had seen a stagnation in sales. The rationalised range gave Kleenex more than $500k in operational savings & increased sales by 12% in the first year.
Arabesque, the winner of a Dubai Lynx Award, captures the spirit of Arabia – thoughtful, intricate & multi-layered. Vibrant texture & the use of considered elements appear contemporary & timeless.
More than just a new look, the project was about getting under the surface; To figure out who buys tissues, what they look for & then shaping their perception of the brand through design.