Brand Communications, Strategy & Design.
Brand Communications, Strategy & Design.
EXCLUSIVE DESIGNER APARTMENTS
AUCKLAND, NEW ZEALAND
Sitting at the top of Auckland's Queen Street, beside the historic St Benedicts Church, Basilica represents ultimate style on the city fringe. The name takes inspiration from the church itself & the brand captures the essence of the area - a former industrial part of Auckland, in a modern & trendy way.
Subtle elements from the church are incorporated into the architecture of the building & imprinted on metal screens. The branding also incorporates these elements providing an overall cohesive feel. A premium website & online presence provided a platform for potential buyers to view the apartments & get a feel for the nature of the development.