MANTELL
Brand Communications, Strategy & Design.
af_packaging_cover_sq.jpg

Al Fakher Packaging

Branding, Packaging

AL FAKHER
INTERNATIONAL


Al Fakher, meaning “prestigious” in Arabic, is the largest & fastest growing shisha tobacco company in the world. They have an exciting global network of shisha enthusiasts that use smoking as a platform to share ideas, cultures, and passions.  The range has more than 60 flavours, multiple formats & a loyal global following. The packaging was modernised & an architecture structure developed to ensure the familiar colours of the original range remained as a reference point.

A focus on macro-photography added taste appeal & accentuated the ranges amazing flavours. The golden range has 7 flavours & is the brands premium offering. The design for this range incorporates mood photography, dark colours & foils to create a very sophisticated looking pack.

af_packaging_1.jpg
af_packaging_4.jpg
af_packaging_16.jpg
af_packaging_15.jpg
af_packaging_6.jpg
af_packaging_7.1.jpg
af_packaging_17.jpg