Brand Communications, Strategy & Design.
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Al Fakher Packaging

Branding, Packaging

AL FAKHER
INTERNATIONAL


Al Fakher, meaning “prestigious” in Arabic, is the largest & fastest growing shisha tobacco company in the world. They have an exciting global network of shisha enthusiasts that use smoking as a platform to share ideas, cultures, and passions.  The range has more than 60 flavours, multiple formats & a loyal global following. The packaging was modernised & an architecture structure developed to ensure the familiar colours of the original range remained as a reference point.

A focus on macro-photography added taste appeal & accentuated the ranges amazing flavours. The golden range has 7 flavours & is the brands premium offering. The design for this range incorporates mood photography, dark colours & foils to create a very sophisticated looking pack.

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